Creative and media in one loop
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Agency comparison
Udonis is a games-focused agency that buys across ad networks. Admiral Media adds Apple Ads, ASO and AI creative that keeps your art style: ten times the creative output and +45% ROAS for Star Chef 2.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery Udonis fact is sourced and dated
Both agencies run paid user acquisition and produce ad creative in-house for mobile games.
Key facts
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Our AI Creative Factory cut Fastic's cost per result by 70% and won Silver for AI at The Drum Awards for Marketing EMEA 2026.
Founded in 2019 by Andre Kempe, who has scaled apps for 15+ years. The specialists you meet run your account.
From +45% ROAS for the game Star Chef 2 to 43% lower CPA on Apple Ads for ImmoScout24 and +320% ROAS for ChatPDF.
In detail
| Criterion | Admiral Media | Udonis |
|---|---|---|
| Founded and HQ | 2019, by Andre Kempe (15+ years scaling apps); remote senior team | Founded 2015, located in Osijek, Croatia[6] |
| Team size | Senior specialists only: the people you meet run your account | 11 to 50 employees on LinkedIn[7] |
| Focus | Mobile apps and games, plus ecommerce: 200+ apps scaled, €500M+ ad spend managed | Mobile games, its chosen niche since 2018[2] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO, run by one senior team | User acquisition, creative production, mobile business development, marketing dashboards and media buying[1] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat, Moloco and Telegram; official partner of Meta, Google, TikTok and Snapchat | Media partners include Meta, Unity Ads, AppLovin, ironSource, Vungle, Pinterest, X and Reddit[4] |
| Creative production | AI Creative Factory: AI UGC, video and static in batches of up to 80 videos; Silver for AI, The Drum Awards EMEA 2026 | In-house scripted, gameplay, UGC and playable ads, plus app store assets[5] |
| ASO | iOS and Google Play: localised Korean metadata brought NeuroNation 93% more downloads | Text, keyword and visual store optimisation, offered within its creative production service[5] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media; no long lock-ins | Not published |
| Published minimum | No minimum published; ASO from EUR 2,900 per month per app and market | $25,000+ minimum project size on Clutch (checked 4 Oct 2026)[6] |
| Clutch rating | 4.9 from 48 reviews; Clutch Global Champion 2025 | 4.8 from 8 reviews (checked 4 Oct 2026)[6] |
Their own claims
Quoted from Udonis’s own pages. These are self-descriptions, not independent results.
“That niche was the booming mobile game market.”
Udonis was founded in 2015 and chose mobile games as its niche in 2018, according to its about page.
Source [2] · checked 4 October 2026Our edge, with proof
99games' VP Games said Admiral Media helped scale Star Chef 2's creative production while staying consistent with the game's visual style and brand.
+45%ROAS · Star Chef 2 case studyUdonis lists ad networks such as Unity Ads, AppLovin, ironSource and Vungle among its media partners. Admiral Media also runs Apple Ads, where iOS users search for apps.
−43%cost per acquisition · ImmoScout24 case studyEvery case study on the Udonis site is a mobile game. Admiral Media works with games and with subscription, dating and fintech apps.
−66%cost per subscription · FET case studyFit
Udonis focuses on mobile games, lists ad networks among its media partners and makes playable ads in-house.
Admiral Media works with apps as well as games, with published results such as -66% cost per subscription for the FET dating app.
Admiral Media adds Apple Ads and ASO to paid UA and AI creative, with +45% ROAS for Star Chef 2.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget, with no long lock-ins. ASO from EUR 2,900 per month per app and market. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists a minimum project size of $25,000+ (checked 4 Oct 2026).
Switching
Clients and recognition
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNationQuestions
Both work with mobile games; Udonis is games-focused, while Admiral Media covers games and apps. Udonis suits studios that buy across ad networks such as Unity Ads, AppLovin and ironSource. Admiral Media suits games that want Apple Ads and ASO next to Meta, TikTok and Google, and AI creative in their own art style: ten times the creative output and +45% ROAS for Star Chef 2.
Udonis does not publish its fees, while Admiral Media publishes its pricing model. Clutch lists a Udonis minimum project size of $25,000+ (checked 4 Oct 2026). Admiral Media charges a monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget.
Yes, Udonis says its media buying is "specifically tailored for mobile apps and games", though every case study on its site is a game. Admiral Media works with both, with app results such as -50% cost per lead for the Clark insurance app.
Udonis states it has managed "$500+ million in mobile game user acquisition and creative budgets". Admiral Media has managed EUR 500M+ in ad spend, grown 150+ brands and scaled 200+ apps.
Yes, in different forms. Udonis offers text, keyword and visual store optimisation within its creative production service. Admiral Media offers ASO for iOS and Google Play as a standalone service, with 93% more downloads for NeuroNation in Korea, from EUR 2,900 per month per app and market.
Sources and method
Each Udonis fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
More comparisons
Talk to our team
Share your app, markets and goal. A senior strategist replies within one business day, and will tell you if another agency is a better fit.
Book a meeting
