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Berlin, 2 May 2026. We are Admiral Media, and we have been shortlisted for The Drum Awards for Marketing EMEA 2026 in the AI category for our campaign How We Increased ROAS by 400% for Fastic. Winners will be announced at Evolution London on Wednesday, 3 June 2026.
The AI category at The Drum is a hard room. Most entries are still pilot work. The jury is looking for AI that has been pushed into production against a real P&L. Our Fastic programme qualified on that test.
The work
Fastic is the world’s leading intermittent fasting app. The brief was to scale paid acquisition from near zero to one million paying users without breaking unit economics. We built three things to do it: an AI-assisted creative pipeline that produces variants at the cadence platform algorithms reward, a target ROAS bidding regime trained on cohort revenue rather than installs, and a multi-channel architecture that lets winning creative move from Meta to Google to TikTok to Snapchat without losing attribution.
The numbers, all published in the Fastic case study, are 639% installs, 1,655% purchases, 439% revenue, 952% MAU, and a 50% drop in cost per purchase.
Why this nomination matters to us
Most AI marketing case studies live in slide decks. This one shipped revenue. The Drum jury rewarded the operating discipline behind the tools, not the tools themselves, which is the recognition we wanted.
“AI does not change unit economics. It changes the cost and speed of producing creative and the precision of bidding. Apply that with discipline against a clean cohort view of revenue, and the curve bends. Fastic gave us a clean brief and fast feedback. The jury saw the discipline. We are heading to London on 3 June with a real shot.” Andre Kempe, owner, Admiral Media.
About Admiral Media
Admiral Media is an independent mobile app and performance marketing agency based in Berlin and Barcelona. We have managed more than €500 million in mobile ad spend across 150-plus apps, hold a 5.0 rating on Clutch, and are official partners of Meta, Google, TikTok, and Snapchat. We operate Apple Search Ads, Meta App Ads, Google App Campaigns, TikTok App Promotion, Snapchat, Pinterest, Spotify, LinkedIn, X, Reddit, and Telegram as a single performance practice for app teams. More at admiral.media.
About The Drum Awards for Marketing EMEA 2026
The Drum Awards for Marketing EMEA recognise the most effective marketing work produced across Europe, the Middle East, and Africa. The 2026 awards take place at Evolution London on 3 June. Full nominations list at thedrummarketingawards.com.
Press contact
For interview requests with Andre Kempe ahead of the ceremony, or for media assets, contact kevin@admiral.media.
