Cheap installs that churn
Platforms find whoever is cheapest to convert. Without the right events, that means users who never pay.
Paid social · Senior growth team
Meta, TikTok, Snapchat and Reddit campaigns for apps and games, with creative made in-house and results measured against subscriptions and revenue, not reach.
The short answer
A paid social agency plans, produces and runs paid campaigns on social platforms such as Meta, TikTok, Snapchat and Reddit, judged on a business result like subscriptions, purchases or revenue. That means creative made for each feed, event setup through an MMP and the Conversions API, and daily buying. At Admiral Media one senior team owns all of it and moves budget to whichever platform brings paying users.
Updated Every result on this page links to a published case study
The problem
Platforms find whoever is cheapest to convert. Without the right events, that means users who never pay.
Social ads wear out in weeks. Without a steady supply of new variants, costs creep up.
ATT and SKAdNetwork limit what platforms see on iOS. Poor conversion mapping sends the algorithm after the wrong people.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
Running Meta or TikTok already? Ask us which platform deserves your next budget.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Platform coverage | Meta, TikTok, Snapchat and Reddit in one plan | Usually the one platform the team knows | Often Meta first, others added later |
| Creative supply | Native ads per platform, shipped every test cycle | Limited by designer time and backlog | Often resized across platforms or left to you |
| Measurement | MMP, SKAN and Conversions API set up first | Depends on your engineering time | Often platform-reported numbers only |
| Budget decisions | Moved between platforms on revenue and payback | Full control, if you have the analysts | Platforms often run in separate silos |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
A monthly management fee, either a flat retainer or a percentage of media spend, kept separate from the budget you pay Meta, TikTok or Snapchat. Admiral Media has no budget minimums. You get a scoped quote after the first call, based on your platforms, markets and creative volume.
No, we have no budget minimums. A test needs enough conversions for each campaign to finish its learning phase, which depends on your cost per install or purchase. We size the first test with you on the call, and if paid social is not the right next step, we say so.
Expect a first readable signal in 2 to 4 weeks, depending on your conversion volume. New campaigns go through a learning phase that edits reset, so we plan changes around it. The first 90 days set the measurement baseline, the platform mix and a steady creative testing rhythm.
Usually Meta, because its app event optimisation is mature and it reaches most audiences. TikTok often wins for younger audiences and creator-led products, Snapchat for teens and young adults, and Reddit where users research before they install. We test with native creative per platform and move budget to whichever brings paying users at your target cost.
In-house works when you can hire senior buyers, creative producers and an analyst for each platform and keep them busy. An agency gives you that mix from day one, plus learnings from other accounts. Many apps combine both: an internal growth lead owns strategy while we run the platforms and creative.
Yes. Our creative team and AI Creative Factory produce UGC-style, motion and static ads made for each platform, and we run the testing framework. We also work with creators for TikTok Spark Ads, and can brief and review work from your own creative partners.
We map SKAN conversion values to your funnel, set up the Conversions API on each platform and connect your MMP, such as AppsFlyer, Adjust or Branch. Results are judged on revenue and payback in your own data. For iOS-heavy accounts we add incrementality tests to check what attribution cannot see.
Yes. For games we optimise towards retention, in-app purchases and ad revenue rather than raw installs, and keep campaigns supplied with gameplay creative. For Star Chef 2, AI-made creatives lifted ROAS by 45%.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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