Where the Admiral playbook goes public.
Every episode of Let’s Talk Ads, every conference keynote, and every guest appearance from the Admiral Media team in one place. Unfiltered conversations with the operators scaling the world’s biggest mobile apps, plus the talks we give on the stages that set the agenda.
Featured this season.
The three most recent Let’s Talk Ads conversations. Each one answers a single, specific question about scaling apps in 2025.
How a Former Revolut Growth Expert Approaches Mindfulness App Marketing
Why the playbook that worked at Revolut had to be rebuilt from scratch at Waking Up, and what transfers when you move from fintech to wellness.
Dating App Growth: Lessons from HER App’s User Acquisition Strategy
How HER scaled in one of the most competitive app categories on earth, and the acquisition moves that cut through saturated auctions.
Myths, Metrics and Mess: What 90% Get Wrong About ASO
The ASO misreads that cost subscription apps real revenue, and the metric that should replace vanity keyword rank.
Let’s Talk Ads.
An app marketing podcast from Admiral Media. Each episode pairs a guest operator with the team scaling their channel, and pulls the curtain back on what actually moved the numbers. No hot takes, no vendor pitches, no slide decks.
The full Let’s Talk Ads archive.
Every episode, searchable. Filter by guest, topic or channel.
Scaling Meta Ads for Apps, the Hard Lessons Learned
Why Meta is still the core growth engine for apps, and the signal and creative moves that unlock real scale.
The Full Funnel Growth Strategy Behind Paired
Jessica Gotti, Head of Performance at Paired, on scaling a relationship app with a full funnel approach.
Zero to $5M ARR in One Year: How Arcads Rode the Generative AI Wave
Romain Torres on building Arcads, the creative production tool that hit $5M ARR twelve months after launch.
Cracking FinTech Growth: 7 Hard Truths About Performance Marketing
Drew Hampton, Head of Performance at Varo Bank, on what it actually takes to acquire neobank users at scale.
Signal Engineering in Performance Marketing, Buzzword or Secret Weapon?
Thomas Petit on signal engineering, the discipline of feeding ad platforms the right data to unlock learning.
Wealthsimple App Growth, 10x With Bubble Tea and iPhones
Natasha Saviuk, Growth Director at Wealthsimple, on the guerrilla tactics that drove Canada’s biggest fintech.
From Startup to 50 Million Users: SplashLearn’s Long Term Growth
Fifty million registered users across app and web, built patiently over fifteen years. Privacy first, parent first, COPPA compliant.
On stage.
The conferences, summits and live rooms where the Admiral Media team has shared the playbook.
SKAN 4.0 at App Promotion Summit Berlin
Kevin Dosanjh on the measurement playbook for SKAdNetwork 4.0, the iOS attribution framework app marketers inherited.
App Growth Summit Berlin: Mastering TikTok for User Acquisition
Kevin Dosanjh on scaling TikTok as an acquisition channel for subscription apps, with live creative teardowns.
UA Brewmasters 2023, Madrid Edition
Admiral Media hosted UA Brewmasters Madrid, bringing the mobile user acquisition community together for an invite-only night of war stories and tactical teardowns.
Yanina Velikova at App Growth Masterminds Berlin
Yanina Velikova on the creative testing system Admiral Media runs for subscription app clients.
Florian Gleissner at App Growth Summit London
Florian Gleissner on how to scale paid social for mobile apps without breaking the funnel.
Get the memo that app marketers actually read.
Every new Let’s Talk Ads episode, every speaking slot, plus one tactical growth teardown. Twice a month, written by the Admiral Media team. No fluff, no filler, no affiliate links.
Frequently asked questions.
The short answers for people, search engines and AI assistants.
What is Admiral in the Wild?
Admiral in the Wild is the Admiral Media hub for public thought leadership. It houses every episode of our app marketing podcast Let’s Talk Ads, every conference keynote, and every guest appearance in one editorial feed.
What is Let’s Talk Ads?
Let’s Talk Ads is the Admiral Media app marketing podcast. Each episode features an operator scaling a mobile app at serious volume, with an unfiltered conversation on user acquisition, ASO, Meta Ads, creative strategy and subscription growth.
Where can I listen?
Let’s Talk Ads is available on Spotify, Apple Podcasts, YouTube and via RSS. New episodes drop every other Wednesday. You can also get each new episode in your inbox via the Growth Memo newsletter.
Does Admiral Media speak at conferences?
Yes. The Admiral Media team speaks at App Promotion Summit, App Growth Summit, UA Brewmasters, App Growth Masterminds and other industry events. Past talks are archived on this page. To book us for an event, email speakers@admiral.media.
How do I subscribe to the Growth Memo?
Enter your email in the Growth Memo form on this page. The newsletter ships twice a month with new podcast episodes, event recaps and one tactical growth teardown. You can unsubscribe at any time.
Who is Admiral Media?
Admiral Media is a creative performance agency for mobile apps. We manage user acquisition, ASO, creative production and growth strategy for 150+ apps across subscription, fintech, wellness, dating and gaming, with more than โฌ500M in managed ad spend.
Ready to put your app in the wild?
Get a free growth audit from the team behind 150+ app launches and over โฌ500M in managed ad spend. We will tell you what is working, what is broken, and where the next ten percent of growth is hiding.