Creative and media in one loop
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Agency comparison
NoGood is a growth agency for SaaS, fintech, healthcare, B2B and consumer brands. Admiral Media is built for apps: Apple Ads, ASO and subscription growth, with 43% lower CPA for ImmoScout24 and 66% lower cost per subscription for FET.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery NoGood fact is sourced and dated
Both agencies run paid social and search campaigns, produce creative and offer AEO for AI search visibility.
Key facts
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Our AI Creative Factory cut Fastic's cost per result by 70% and won Silver for AI at The Drum Awards for Marketing EMEA 2026.
Founded in 2019 by Andre Kempe, who has scaled apps for 15+ years. The specialists you meet run your account.
From +45% ROAS for the game Star Chef 2 to 43% lower CPA on Apple Ads for ImmoScout24 and +320% ROAS for ChatPDF.
In detail
| Criterion | Admiral Media | NoGood |
|---|---|---|
| Founded and HQ | 2019, by Andre Kempe (15+ years scaling apps); remote senior team | Founded 2016, headquartered in New York[7] |
| Team size | Senior specialists only: the people you meet run your account | 10 to 49 employees on Clutch[6] |
| Focus | Mobile apps and games, plus ecommerce: 200+ apps scaled, €500M+ ad spend managed | "SaaS, Fintech, Healthcare, B2B, and Consumer", as stated in its site description[1] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO, run by one senior team | AEO, SEO, organic social, social ads, paid search, lifecycle, content, CRO, video, analytics, fractional CMO[2] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat, Moloco and Telegram; official partner of Meta, Google, TikTok and Snapchat | Social ads and paid search; Clutch reviews mention Meta, Reddit, Google and TikTok[6] |
| Creative production | AI Creative Factory: AI UGC, video and static in batches of up to 80 videos; Silver for AI, The Drum Awards EMEA 2026 | Creative Growth Studio, Creator Studio, TikTok Studio and AI Lab[2] |
| ASO | iOS and Google Play: localised Korean metadata brought NeuroNation 93% more downloads | Not listed as a service; ASO appears in the Inflection AI case study[5] |
| AI search (AEO/GEO) | AEO measured on enquiries: ChatGPT visitors are 4.6x more likely to contact us; free GEO Checker | AEO service; Shorty Awards GEO winner 2026 and The Drum Gold in Search 2026[3] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media; no long lock-ins | Not published |
| Published minimum | No minimum published; ASO from EUR 2,900 per month per app and market | Not published; Clutch shows the minimum as undisclosed (checked 4 Oct 2026)[6] |
| Clutch rating | 4.9 from 48 reviews; Clutch Global Champion 2025 | 5.0 from 3 reviews (checked 4 Oct 2026)[6] |
Their own claims
Quoted from NoGood’s own pages. These are self-descriptions, not independent results.
“Your AI native growth squad”
NoGood positions itself as an AI-native growth agency combining paid, organic, creative and AEO work.
Source [1] · checked 4 October 2026Our edge, with proof
NoGood's verticals are SaaS, fintech, healthcare, B2B and consumer, and it does not list ASO as a standalone service. Admiral Media runs the channels where apps are found: Apple Ads, Google App campaigns and ASO.
−43%cost per acquisition · ImmoScout24 case studyAdmiral Media's published results include subscription and dating apps such as FET, Azar and ChatPDF.
−66%cost per subscription · FET case studyAdmiral Media makes creative for app campaigns, from TikTok Spark Ads to AI UGC, video and static from its AI Creative Factory, which won Silver for AI at The Drum Awards for Marketing EMEA 2026.
+170%conversion rate · Petit BamBou case studyFit
NoGood holds 2026 awards for AI search work and lists SEO and AEO as core services.
Admiral Media combines all three for apps, with +170% conversion rate for the meditation app Petit BamBou.
Admiral Media runs these channels for games, with +45% ROAS for Star Chef 2.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget, with no long lock-ins. ASO from EUR 2,900 per month per app and market. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists the minimum project size as undisclosed (checked 4 Oct 2026).
Switching
Clients and recognition
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, FasticQuestions
Admiral Media is the closer fit for app installs: mobile apps and games are its focus, it runs Apple Ads and ASO, and it cut ImmoScout24's CPA on Apple Ads by 43%. NoGood also has app results, such as a 300% increase in app downloads for Inflection AI, but lists SaaS, fintech, healthcare, B2B and consumer as its verticals. For a web or B2B brand, NoGood is the closer fit.
Admiral Media works with mobile games and has a published +45% ROAS result for Star Chef 2. NoGood does not list games among its expertise verticals.
NoGood reports AI search awards for its work with the gaming hardware brand SteelSeries. Admiral Media focuses its AEO work on apps and games and measures it on enquiries: on its own site, ChatGPT visitors were 4.6 times more likely to contact it than the average visitor. Its free GEO Checker shows how AI assistants describe your app.
NoGood does not publish its pricing, and Clutch lists its minimum project size as undisclosed (checked 4 Oct 2026). Admiral Media publishes its model: a monthly management fee, either a flat retainer or a percentage of media spend, with ASO from EUR 2,900 per month per app and market.
NoGood does not list ASO as a standalone service; it appears as part of its Inflection AI case study. Admiral Media offers ASO for iOS and Google Play as its own service, with 93% more downloads for NeuroNation in Korea, plus a free ASO Checker.
Sources and method
Each NoGood fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
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