Is Snapchat good for advertising?

What Snapchat does well

• Full-screen vertical ads: Snap’s image and video formats run in 9:16, so the same short video assets you make for other mobile platforms carry over.
• Formats you cannot get elsewhere: AR Lenses and Filters, and Sponsored Snaps delivered to the Chat tab.
• Performance tools: the Snap Pixel, Conversions API, app attribution through mobile measurement partners and SKAdNetwork.

Where it is weaker

• Small budgets struggle. Snap’s minimum is $5 a day, but it recommends $20 to $50 a day to get through exploration.
• Results depend on fresh creative built for the platform, not resized assets.

In practice

For apps and games, Snapchat is usually a second or third paid channel after Meta and Google, worth testing when your users skew towards its audience. Fund one test properly, hold changes for the first 4 days, and keep it only if cost per retained user beats your other channels.

See how we decide when Snapchat fits on our Snapchat ads agency page.