Ad creative agency for apps, games & ecommerce
Performance Creatives Ad creative engineered to convert, tested until it does.
Ads wear out in days, not months. We build creative as a system: data-led briefs, high-volume production and structured testing across Meta, TikTok, Snapchat and YouTube, so your account always has a fresh winner ready to scale.
5.0 on Clutch, 48 reviews €500M+ ad spend managed 150+ brands
Trusted by teams that have invested over €500M in ad spend with us.
5.0 on Clutch · 48 reviewsThe basics
What are performance creatives?
Performance creatives are ad assets built, tested and iterated against campaign data, so every video, static and playable exists to move a metric, not to win a design award.
The difference shows up in how the work gets made. A traditional studio measures success by aesthetics and sign-off. A performance creative team measures success by what happens after launch: hook rate, conversion rate, cost per result. Every asset starts as a hypothesis and ends as a data point.
That loop matters more than ever. Meta and Google have automated most of targeting and bidding, which leaves creative as the biggest input you still control. When the algorithm decides who sees your ad, the ad itself decides whether they act.
Most app creative does not fail in review. It fails quietly in the auction, a couple of weeks after launch, when fatigue sets in and nobody has a replacement ready. The fix is a pipeline, not a prettier brief.
Why creative first
Targeting is automated. Creative is the lever you still control.
If your creative pipeline is slower than your creative fatigue, performance decays by default. We built our whole model around closing that gap.
Fatigue moves faster than most agencies
Strong ads on paid social often wear out within one to two weeks. If new batches take a month to arrive, you spend the most expensive part of the cycle running tired assets while your best performer declines.
Our production runs on 72 hour cycles, so a replacement is ready before the winner fades, not after.
Volume beats hero assets
One polished hero asset cannot carry an account. A steady stream of tested variations teaches you what works and gives the algorithm room to find your buyers.
Learnings compound
Every test is documented in a living creative intelligence log. Six months in, you own a playbook of proven hooks and angles, not a folder of old files.
No obligation. We will show you what we would test first.
What you get
Everything a creative-led account needs, from one team.
Strategy, production and testing run as one loop, so what we learn in your account shapes what we make next week, not next quarter.
Creative strategy & testing roadmap
A creative audit of your account, explicit hypotheses for every batch, and a roadmap that tests one variable at a time: hook, angle, format, duration.
AI Creative Factory production
Our in-house system pairs AI tooling with human creative direction to deliver 20 to 40 tested variations per month on 72 hour cycles. The work won at The Drum Awards 2026, AI category.
See the AI Creative FactoryUGC & creator-style video
Creator-style testimonials, screen recordings and day-in-the-life formats that read as native on TikTok, Reels and Snapchat, not as ads dropped into a feed.
AI UGC at scaleMotion graphics & app demos
Animated UI walkthroughs, feature callouts and 15 to 30 second demos that show your core value fast. Strong performers for productivity, fintech and utility apps.
Localised creative at scale
AI-assisted localisation of hooks, voiceover and on-screen text for every market you run. For Inshallah, AI-localised creatives drove 75% of French installs.
Read the case studyStore listing visuals
App Store and Google Play screenshots, preview videos and feature graphics, tested through Product Page Optimisation and Play experiments where the install actually happens.
Our ASO serviceThe framework
The Creative Performance Loop.
Every asset we make follows the same five-step loop. No batch goes into production without a documented hypothesis, and no result leaves the account without becoming a learning.
Audit & patterns
We analyse your creative library and spend history to find the hooks, styles and structures that correlate with your best cohorts.
Hypothesis briefs
Each batch is built around three to five explicit hypotheses, documented before production starts, with the test design agreed upfront.
Produce in 72 hours
AI-augmented production with human creative direction turns briefs into platform-native assets in days, not weeks.
Structured testing
New creative launches into controlled test cells with defined budgets and significance thresholds. One variable at a time, no guessing.
Scale, retire, document
Winners scale fast. Losers are retired immediately. Every learning goes into your creative intelligence log, so the next batch starts smarter.
Proof
Real results from creative-led accounts.
Since 2019 we have managed over €500M in ad spend for 150+ brands, and creative is where much of that performance came from. These numbers are from named clients, not composites.
Cost per result for Fastic after our AI Creative Factory rebuilt their ad production around fast, structured iteration.
How the AI Creative Factory worksOf Inshallah’s French installs came from AI-localised creatives, adapted for the market without rebuilding every asset.
Read the Inshallah case studyPaid social spend scaled for NeuroNation while holding their target ROAS, with creative testing driving the headroom.
Browse all case studiesTestimonials
Client words, verbatim.
With the team of the Admiral, we were able to scale our paid social spend by more than 200% while achieving our target ROAS!
It is a pleasure to continue learning, exploring and optimizing processes with this great team!
The members of the team assigned to us are of a very high standard.
Channels
Platform-native, never repurposed.
Each channel has its own creative DNA. We produce for the placement, we do not resize for it.
Meta & Instagram
Reels-first video, statics and carousels built for thumb-stop rate, with captions always on.
TikTok
Native-feel UGC and trend formats adapted to your brand, not borrowed from someone else’s.
Snapchat
Snap-first formats built for a younger, fast-scrolling audience and full-screen sound-on viewing.
YouTube
Five second hooks with separate scripts for skippers and viewers, built for in-stream retention.
Google App Campaigns
Asset groups engineered for the mix of placements and formats app campaigns actually serve.
App Store & Google Play
Screenshots, preview videos and feature graphics tested where the install decision happens.
Questions
Performance creatives, answered
What are performance creatives?
What is the AI Creative Factory?
How many creatives do we get, and how quickly?
Do you handle creative strategy or just production?
How do you keep brand consistency at high volume?
Do you localise creatives for international markets?
Can you produce store listing visuals as well as ads?
Next step
Creative that earns its budget.
Tell us about your app or brand and we will walk you through how a creative-led account runs: the loop, the cadence, and what we would test first in your account.
- A senior review of your current creative approach
- A testing roadmap you keep, whoever you work with
- No obligation, no spam
Talk to the team behind the work
Award-winning creative, run by the same people who manage the media. One conversation is enough to see if we fit.
Talk to Our Team → 5.0 on Clutch · 48 reviews€500M+ ad spend managed · 150+ brands · 35+ markets
Admiral Media is a performance marketing agency for apps, games and ecommerce. Since 2019 we have managed over €500M in ad spend for 150+ brands across 35+ markets. Explore all services, browse the creative portfolio, or talk to our team.