Hook0 to 3 seconds
Stop the thumb
- A face, a movement or a question in frame one
- Readable with the sound off
- One promise in under seven words
Performance creative agency · Apps and games
Real ads from client accounts, scripted, filmed and tested every week.
Hook A question over a real moment: stuck buying a gift for someone who has everything?
Google Premier Partner
The short answer
A performance creative agency makes ads to sell something you can count, then judges every ad by what it sold. For apps and games that means installs, trials, purchases and ROAS, not likes.
Admiral Media plans the concepts, writes the hooks, runs the creators and the edit, then puts new ads into test every week on Meta, TikTok, Snapchat and Google. Winners get budget and fresh cuts. Losers write the next brief.
Show, don’t tell
Ads from client accounts across games, dating, finance, study and shopping apps. Open any ad to watch it with sound.
Want ads like these for your app or game? Send your store link and the metric you answer to.
Talk to Our TeamThe framework
Every ad we make has three parts, and each part has one job. Here are three client ads taken apart, frame by frame.
Hook0 to 3 seconds
Body3 seconds to the end card
End cardThe last 2 to 5 seconds
Open a card to watch the hook in its ad.
The creative matrix
Angles are why someone should care. Formats are how the ad looks. We fill the grid, read the results by row and column, then cut new hooks for the winners.
4 angles times 4 formats times 3 hooks equals 48 ads from one brief
Build a matrix for my appWhat we run for you
One team owns the brief, the production, the creators and the readout, so nothing gets lost between agencies.
One owner for concepts, briefs, the test plan and the readout.
Scripts, creators, shoots and edits made for sound-off feeds.
Creators matched to your audience, briefed, contracted and paid.
Creators who post to their own audience, run end to end.
Influencer campaigns in detailMotion design, statics and gameplay cuts, with AI-assisted production when a brief needs volume.
How our AI production worksScreenshots, preview videos and custom product pages that keep the promise the ad made.
App store optimisationUGC and creator management
We find the creators, write the hooks, agree the rights and run the ads. You approve, we ship.
Creators from client campaigns on this page
Published by TikTok for Business
Video editing app, United States. Creator Spark Ads that reached small business owners.
Published by TikTok for Business
Muslim dating app, US and France. Culturally relevant creator videos.
“TikTok with its creative offerings has helped us grow and monetize our user base”
Pedro AriasSenior Performance Marketing Manager, Admiral Media, in the TikTok storyNeed creators who sound like your users? Tell us the market and the audience.
Talk to Our TeamResults
Client results as published in each case study. Not a forecast.
Fastic, Fasting app. Read the case study 
Mobile game, 99games+45%ROAS+55% CTR and −18% CAC from new creative conceptsStar Chef 2 case study 
Meditation app, TikTok−57%CPI+170% conversion rate with a creator Spark AdPetit BamBou case study Brain training app, Google+147%purchases−34% cost per purchase after a new creative frameworkNeuroNation case study 
Wishlist app, Norway+60%ROAS at day 7−31% CPI, +41% ROAS at day 30ØNSK case study Your numbers could be the next case study. A senior strategist replies within one business day.
Talk to Our TeamIn their words
“Admiral Media helped us scale creative production while staying consistent with StarChef 2’s visual style and brand. Their structured testing approach helped us identify several new creative concepts that performed strongly and expanded our testing capabilities. This contributed to noticeable improvements in both CTR and overall ROAS across our campaigns.”
Shilpa BhatVP Games, 99games“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“The members of the team assigned to us are of a very high standard.”
Hatem AhmedCEO, Inshallah AppThe team
Founder and CEO
Ran marketing at LOVOO, fleek by Zalando and Mr D Food, then founded Admiral in 2019 on one rule: the ad decides whether a campaign scales.
Director of Operations and Creative Production
Leads delivery across performance marketing and creative production, from brief to readout.
AI Infrastructure Lead
Built the AI Creative Factory, the system behind our AI video, UGC-style and static ads, with a human check on every ad.
Remote, 15+ countries
Creative strategists, editors, motion designers and media buyers who have all run a channel in production.
How we start
Questions
Straight answers on process, creators, rights and results.
A performance creative agency makes ads to sell something you can count and judges each ad by what it sold. For apps and games that means installs, trials, purchases and ROAS. Admiral Media plans concepts, writes hooks, runs creators and edits, and puts new ads into test every week on Meta, TikTok, Snapchat and Google.
Brand creative is judged on recall and look. Performance creative is judged on installs, trials, purchases and ROAS, so every ad carries a hypothesis and a number to beat. Both need craft. Performance creative also needs volume, clear naming and a testing plan, because winning ads tire and need replacing.
It splits every ad into three parts with one job each. The hook, the first 3 seconds, stops the scroll with a face, a movement or a question. The body proves the promise with the product on screen. The end card, the last few seconds, shows the logo, one line and the store badges, so the next step is obvious.
It depends on spend, because more spend means ads tire faster. We plan a weekly batch of new concepts and hook variants for each main platform, sized to what your budget can read with confidence, and we set that size in the first written plan.
Yes. We source creators, brief them, handle contracts and usage rights, and run their videos as Spark Ads on TikTok or partnership ads on Meta. For campaigns where creators post to their own audience, our influencer marketing team runs those campaigns end to end.
Usage is agreed with each creator before filming: the platforms, the period and whether the content can run as paid ads. Ownership and handover terms for everything we make are set in your contract before work starts, so you know what you can run and for how long.
Yes, where it adds speed or volume: variants, localisation and statics through our AI Creative Factory, which helped Fastic cut cost per result by 70%. A person checks every ad before it runs.
Meta (Facebook and Instagram), TikTok, Snapchat, Google and YouTube, plus App Store and Google Play pages. Admiral Media is an official partner of Meta, TikTok and Snapchat and a Google Premier Partner.
Yes. Our creative work covers mobile games such as Star Chef 2 and June’s Journey as well as subscription, dating, finance and shopping apps. Star Chef 2 saw +45% ROAS and +55% CTR from new creative concepts.
Send your app or store link and the metric you answer to through the form on this page. A senior strategist replies within one business day and books a 30 minute call. After that you get a written plan and fee.
Talk to our team
Share your app or store link, your markets and the metric you answer to. A senior creative strategist replies within one business day.
What happens next
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