Acquire high-value app users. Lower CPI. Grow LTV.
Admiral Media manages $50M+ in annual ad spend to grow mobile apps with paid user acquisition across every major channel. Senior-only team. Creative-first. Revenue-tied from day one.
❤️ Health & Fitness
🛒 Shopping Apps
💳 Fintech
📱 Subscription
TikTok
Google UAC
Apple Search Ads
Snapchat
- Official Meta & TikTok Partner: certified specialists across all mobile channels
- $50M+ managed: 150+ mobile apps scaled globally
- Senior-only team: no junior handoffs, ever
- In-house creative production built for mobile UA performance
Free Mobile UA Audit
Get a senior review of your app campaigns
Tell us about your app — we’ll share exactly what we’d do differently within 48 hours.
Trusted by leading mobile apps worldwide
Star Chef 2
Petit BamBou
BIGVU
Inshallah
Himalaya
WinningRecognised for app marketing excellence
App Verticals
Mobile UA for every app category
Each app vertical has distinct user intent, bidding dynamics, and creative requirements. We bring deep expertise across the verticals that matter.
Gaming Apps
Casual, hyper-casual and mid-core games. We optimise for D1/D7 retention, payer conversion and LTV — not just install volume.
Subscription Apps
Health, fitness, productivity and meditation. We target high-intent audiences and optimise for trial-to-paid conversion and subscriber LTV.
Shopping Apps
Ecommerce and marketplace apps. We drive first-purchase acquisition and repeat buyer growth with channel strategies tuned for ROAS.
Fintech Apps
Banking, payments and investment apps. We navigate financial advertising policies and reach compliant audiences with performance-focused campaigns.
+566% CVR for BIGVU on TikTok Ads
BIGVU, a professional video creation app, partnered with Admiral Media to scale user acquisition on TikTok. By combining high-frequency creative testing with precision audience targeting and SKAN-based attribution, we delivered step-change results across every key metric.
What We Do
Full-service mobile user acquisition
From strategy through to creative production, campaign management and reporting: everything you need to scale app growth efficiently.
Campaign Management & Optimisation
Continuous bid management, audience segmentation, creative rotation and budget allocation across all mobile UA channels. We optimise for downstream revenue metrics, not vanity KPIs.
Creative Production
Concept, scripting, creator sourcing, editing and iteration — all in-house. We produce short-form video, static and playable ad formats across Meta, TikTok and beyond, tested for ROAS impact.
Mobile Attribution & Analytics
MMP setup and management (Adjust, AppsFlyer, Branch), SKAN configuration for iOS, incrementality testing and transparent reporting dashboards so you always know where budget is driving growth.
Strategic Planning
Channel mix strategy, vertical-specific playbooks, seasonal planning and competitive positioning. Every campaign starts with a clear plan aligned to your app’s unit economics and growth stage.
Creative Research & Competitive Intel
Systematic analysis of competitor ad creatives and top-performing formats in your category. We identify what is working across the market and apply those learnings to your campaigns immediately.
Budget Scaling & Multi-Channel Expansion
Identify the highest-performing campaigns, amplify spend efficiently and expand into new channels and markets. We manage cross-channel budget allocation to maximise blended ROAS as you scale.
Our Channels
Every major mobile UA channel, fully managed
We manage campaigns natively on every platform that drives mobile app growth — with certified specialists on each channel.
Meta App Campaigns
Facebook and Instagram App Install and App Event campaigns. Advantage+ App Campaigns optimised for high-LTV cohorts across all placements.
TikTok App Campaigns
App Install and App Event campaigns on TikTok. We are a certified TikTok partner with a dedicated creative production pipeline for short-form video.
Google UAC
Universal App Campaigns across Search, Play Store, YouTube and Display. Asset-led optimisation and bid strategy aligned to your in-app event goals.
Apple Search Ads
Keyword-level CPT campaigns and Custom Product Page (CPP) campaigns in the App Store. High-intent traffic with strong LTV and low CAC for iOS apps.
Snapchat
App Install and App Purchase campaigns for younger demographics. Creative formats native to Snapchat, managed by certified Snapchat advertising specialists.
Programmatic & DSP
In-app programmatic display for retargeting and incremental reach. Managed alongside your paid social and search mix for full-funnel coverage.
How We Work
Our mobile UA engagement model
A structured process that moves from audit to scale, with full transparency at every stage.
01 — AUDIT
Deep-dive audit
We analyse your existing campaigns, creative library, attribution setup and competitive landscape. We identify exactly where your current UA spend is underperforming and define the opportunity.
02 — STRATEGY
Channel & creative strategy
We build a bespoke UA strategy — channel mix, audience segmentation, creative brief and measurement framework — aligned to your app’s unit economics, target CPI and LTV goals.
03 — LAUNCH
Structured test phase
We launch with disciplined A/B testing across creatives, audiences and bid strategies. Budget is kept controlled until we identify clear winners, then scaled based on data.
04 — OPTIMISE
Ongoing optimisation
Weekly optimisation cycles: new creative concepts, audience expansion, bid adjustments and negative targeting refinements. Every change is tracked against downstream revenue impact.
05 — SCALE
Budget scaling & expansion
Once CAC and LTV targets are met, we systematically scale spend on winning campaigns and expand to new channels and markets to maximise growth without losing efficiency.
06 — REPORT
Transparent reporting
Weekly performance briefs and monthly deep-dives. You always know exactly where your budget is spent, what is working, and what the next priority is.
Why Admiral Media
The mobile UA partner built for performance
We are not a generalist agency that happens to run app campaigns. Mobile app user acquisition is what we do: it is the core of everything we have built since day one.
- Senior-only team: every client is managed by an experienced UA specialist, not juniors
- In-house creative production: we test new ad concepts every week across all channels
- Revenue-tied optimisation: we optimise for LTV and payer CAC, never just install volume
- Official Meta, TikTok and Google certifications across our team
- Multi-app, multi-vertical track record: 150+ apps scaled across all major categories
- Full measurement stack: MMP setup, SKAN configuration, incrementality testing
Award-winning results
Recognised with multiple industry awards for outstanding work in mobile app marketing, including TikTok Business featured case studies.
Dedicated specialists, not generalists
You work directly with mobile UA specialists who run your campaigns. Not account managers who relay information to anonymous teams.
Full transparency on spend
You see exactly where every dollar is going. No hidden fees, no opaque reporting. We give you access to the raw data, not just polished summaries.
Fast to launch
From signed contract to live campaigns in under two weeks. We have a proven onboarding process that gets your UA running at full speed without delays.
FAQ
Common questions about mobile app user acquisition
Ready to scale your mobile app?
Get a senior review of your current UA setup and a clear plan for what we would do differently — within 48 hours.
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