The original January 2024 outlook and what changed Historical context: this article was published on 15 January 2024, when Chrome was testing restrictions on third-party
TikTok belongs in an acquisition plan when the app, audience and creative fit can be tested against a business outcome. This article questions common assumptions
Here’s why most ad networks’ promises are overblown and misleading Ad networks,, often make big promises. They lure advertisers with talk of exceptional reach, narrow
Why you should improve your ASO from a visual perspective: App store screenshots help a prospective user decide whether the app solves their problem. Show
The iOS app market is burgeoning with more than 2 million applications. Standing out and ensuring your app gets accepted the first time can be
As the year 2023 draws to a close, we at Admiral Media want to extend our warmest holiday wishes to every one of you. This
ASO reporting should distinguish three questions: are relevant people seeing the listing, are they choosing to download, and do the acquired users create value? A
Are you keeping pace with the ever-evolving landscape of TikTok’s advertising capabilities? Our Performance Marketing Manager teamed up with Remerge and joined their popular “Apptivate”
Remember the thrill of launching your first iOS app? The feeling you got as you watched it go live on the App Store, ready to
This article discusses the Digital Markets Act from the perspective of app marketers preparing for the first gatekeeper compliance deadlines. It is historical background, not
