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Apple’s App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for digital advertising. These changes affect the way Google reports and measures conversion information for ads served on iOS 14.5+ traffic…
Web-to-app SKAN conversions can be useful, however, itโs not a change that I expect to have a major impact. They are interesting for advertisers with a bigger presence on the web, because it allows them to track user activity that starts on the web and ends up in the app in Appleโs Safari browser.ย
Launching Paid UA campaigns is not something that ChatGPT can do for you. Yes, we can help with copy, but if you expect to achieve incredible returns through some magic prompts, you’re going to need a lot of luck. If you’re one of those who truly believe that ChatGPT can act as an Acquisition/Paid UA team …
Knowing how to optimize your campaigns is important. And it matters a lot. But unfortunately, it’s not everything. If you want to take your Paid UA campaigns to the next level, you have two options. Trust in luck. It works about 1 out of 100 times. Or get the basics under control and then start optimizing your campaigns.
Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google’s interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies.ย
We’ve had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta’s (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.
It makes no sense for ASO and Paid UA to be seen as separate entities or as two teams that do not work together – under the same and combined strategy. Furthermore, another key point to take away is that Acquisition cannot be looked at in silos, understanding (and worrying) about specific channels.
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology.ย Google decided to โMake The Moveโ in an attempt to create more sophisticated ad campaigns using content provided by human …
While ad networks are an essential component of the digital advertising ecosystem, it is crucial for advertisers to be vigilant and proactive in verifying the data they receive. By taking the necessary steps to ensure the integrity of your advertising campaigns, you can protect your advertising investment…
We canโt avoid hearing about TikTok. The social media app is constantly in the news, for reasons good and bad. And among business people, itโs talked about as an extraordinary opportunity to boost brand awareness and sales. In recent years, the upstart app known for quirky videos…
