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In a recent episode of the “Pathmonk Presents” podcast, we had the honor to be represented by Pablo Pérez, our Performance Marketing Director. Pablo
With the aim to enhance conversion tracking, TikTok is venturing into a Self-Attributing Network (SAN) terrain, primed to offer brands a more comprehensive look at
The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that’s not all. SKAN 4.0, (StoreKit
Travel Apps Are the New Black? A new study by Adjust has proven something that most of us, mobile advertising professionals, probably already knew but
The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
Back in 2015, a leading mobile gaming firm ushered in a new era by hiring a CMO deeply rooted in brand development. Despite spending nearly
Even though TikTok is actively challenging Instagram and trying to outperform it as the most popular social media app among advertisers, by the majority of
TikTok just recently, on August 22, 2023, has made quite an exciting announcement for the mobile advertising industry participants. The app has launched a new
This article examines the recent addition of an AI-driven tool to the Creative Center: the TikTok Script Generator, and the implications it has for the
