This 2023 article explores the measurement questions around iOS 17 and SKAN 4.0, as those changes were being discussed. For a current UA decision, separate
Travel Apps Are the New Black? A new study by Adjust has proven something that most of us, mobile advertising professionals, probably already knew but
The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
This August 2023 article opens with an anecdote about an unnamed mobile gaming company spending nearly $1M a day in 2015 and pausing its campaigns
Even though TikTok is actively challenging Instagram and trying to outperform it as the most popular social media app among advertisers, by the majority of
TikTok just recently, on August 22, 2023, has made quite an exciting announcement for the mobile advertising industry participants. The app has launched a new
This 2023 article introduces TikTok’s AI Script Generator and a way to evaluate its output. For a creative team, the useful question is whether a
Introducing TikTok’s Commercial Content Library TikTok’s Commercial Content Library gives researchers a way to inspect commercial content within the library’s published coverage. For mobile advertising,
Cracking the Instagram Code: Understanding Instagram’s Algorithms for Growth In the world of social media, brands go above and beyond to connect with their audiences
This article covers the TikTok Creative Challenge announcement from 2023. For a brand or app team, the useful questions are whether a creator programme can
