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Apple’s iOS 17 introduced two major privacy enhancements. These could pose limitations for the mobile advertising industry and reshape it big time, Link Tracking Protection
As the fastest app to generate 100 million signups, it is no secret that the platform has had an excellent start. Meta launched Threads, a
Winning with a powerful data visualisation setup In today’s data-driven environment, organizations need to extract valuable insights from a sea of information. As a pioneer
Apple’s App Store has been a pioneer in the app distribution market since its inception in 2008. The 2022 App Store Transparency Report sheds light
In a world where staying up-to-date with the latest trends is crucial for both the community and advertisers, TikTok has (again) proven itself as a
In today’s app-dominated world, visibility is king. Whether you’re an innovative app creator or a strategic mobile app CMO, the challenge lies in making your
If you missed the recent “Winning user acquisition techniques for subscription apps” webinar featuring our Performance Marketing Director, Pablo Perez, then you’ve missed an enlightening
Imagine being able to send a personal invitation to each of your customers, beckoning them into your store at the very moment they’re most inclined to shop. Sounds like a scene out of a science fiction movie? Not quite. Welcome to the cutting-edge world of mobile programmatic advertising…
The world of apps is highly competitive. In such a crowded market, how do you make your app stand out? One of the key components of success is App Store Optimization (ASO). It refers to the process of improving an app’s visibility and conversion rates in an app…
It’s not a secret that there are millions of games vying for attention in different app stores. Standing out from the crowd is becoming an increasingly challenging task for mobile game developers. Success in this saturated mobile gaming market will depend not just on creating…
