Apple’s iOS 17 introduced two major privacy enhancements. These could pose limitations for the mobile advertising industry and reshape it big time, Link Tracking Protection
As the fastest app to generate 100 million signups, it is no secret that the platform has had an excellent start. Meta launched Threads, a
Winning with a powerful data visualisation setup This July 2023 article describes Admiral Media’s approach to campaign reporting at that time, including Improvado, BigQuery and
Apple’s App Store has been a pioneer in the app distribution market since its inception in 2008. The 2022 App Store Transparency Report sheds light
This July 2023 article covers TikTok’s #NewMusic announcement and its relevance to brand content. Music discovery can inform a creative brief, but a popular song
ASO A/B testing compares store-listing treatments to learn whether a specific change improves the result you care about. For an app growth team, start with
If you missed the recent “Winning user acquisition techniques for subscription apps” webinar featuring our Performance Marketing Director, Pablo Perez, then you’ve missed an enlightening
Imagine being able to send a personal invitation to each of your customers, beckoning them into your store at the very moment they’re most inclined to shop. Sounds like a scene out of a science fiction movie? Not quite. Welcome to the cutting-edge world of mobile programmatic advertising…
The world of apps is highly competitive. In such a crowded market, how do you make your app stand out? One of the key components of success is App Store Optimization (ASO). It refers to the process of improving an app’s visibility and conversion rates in an app…
It’s not a secret that there are millions of games vying for attention in different app stores. Standing out from the crowd is becoming an increasingly challenging task for mobile game developers. Success in this saturated mobile gaming market will depend not just on creating…
