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As consumer privacy continues to improve, Android remains in the corner of advertisers, and itโs time we begin to embrace them. Mobile marketers can no longer depend solely on iOS for user acquisition.ย There are plenty of ways that businesses can leverage Android to increase UA.
How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Donโt be afraid to experiment and donโt forget to monitor your competitors.ย
The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as severe for user acquisition or retention as many people predicted, at least for brands spending 7-figure on advertising budgets.
When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing.ย Why do some ad campaigns burn through their budget so quickly, while others canโt seem to spend anything?
TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, letโs identify TikTokโs new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things…
There are so many moving parts when it comes to marketing, and itโs difficult to keep track of each of them. As your brand evolves, your focus might be on what the next steps look like and how you can drive more sales from a new product…
TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our clientโs accounts. So, whatโs this about? Itโs giving the algorithm the freedom to automatically show our ads to what it considers โrelevant usersโ…
A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let’s compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.
The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews – validating app concepts is exciting and extremely interesting. Usually, you get that first batch of users into your new shiny concept via user acquisition (UA)…
We all know that 80% of the effects are created by 20% of the causes. The 80-20 rule, or the Pareto Principle, is an aphorism that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. But, why…
