TikTok ads · Senior growth team
TikTok campaigns for apps and games, built on native creative and judged on sign-ups, subscriptions and revenue, not views. One senior team owns creative, buying and measurement.
Official partner
TikTok for Business Success stories
Both stories are on TikTok for Business, with the results TikTok reported. Here is what we did and what moved.
Creator Spark Ads that reached small business owners
What we did
+30%engagement rate on TikTok, also reported by TikTok
Read the BIGVU story on TikTokCulturally relevant creator videos for a Muslim dating app
What we did
“TikTok with its creative offerings has helped us grow and monetize our user base”
Pedro AriasSenior Performance Marketing Manager, Admiral MediaIn the news
Admiral Media is now an Official TikTok Marketing Partner
Press release, 3 May 2024, GlobeNewswire on Yahoo Finance
Figures as published by TikTok for Business in each success story.
Talk to Our TeamThe short answer
A TikTok ads agency plans, buys and improves TikTok campaigns for a business result such as installs, subscriptions or sales. That covers native creative and Spark Ads, setup and bidding in TikTok Ads Manager, and measurement through the Pixel, the Events API, an MMP and SKAN. At Admiral Media, an official TikTok Marketing Partner, one senior team owns all of it and judges TikTok against your other channels.
Updated Every result on this page links to a published case study
The problem
TikTok users scroll past anything that feels like an ad, and winning videos tire fast. One hit is never enough.
Rejections stall launches, especially in dating, finance and health. Creative has to pass TikTok's policies first time.
Without the Events API, an MMP and SKAN mapped to revenue, TikTok optimises towards the wrong users.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
TikTok ads wearing out too fast? Ask for a senior second opinion.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Creative made for TikTok | Creator-style videos and Spark Ads for the feed | Often resized Meta or brand videos | Usually repurposed from other channels |
| Creative cadence | New hooks and edits every week | Limited by your editors' time | Often a separate content studio |
| Partner access | Official TikTok Marketing Partner | Standard advertiser support | Varies, not always a TikTok partner |
| Measurement | Pixel, Events API, MMP and SKAN checked first | Depends on your engineering time | Often platform-reported numbers only |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
A monthly management fee, either a flat retainer or a percentage of media spend, paid separately from the budget you spend with TikTok. At Admiral Media there are no budget minimums. You get a scoped quote after the first call, based on your markets, channels and creative needs.
Yes. TikTok for Business has published two success stories on campaigns we run. For BIGVU, a video editing app, conversion rate in SKAN rose 566%, CPI fell 50% and cost per trial fell 85%. For Inshallah, a Muslim dating app in the US and France, cost per install fell 30% and cost per purchase 31%, so ad spend grew 39%.
We have no budget minimums. The first test needs enough budget for each campaign to finish TikTok's learning phase and to try several creative concepts, which depends on your cost per install, trial or purchase. We size it with you on the first call rather than quote a fixed figure, and say so if TikTok is not the right next step.
Most accounts get a readable first test within a few weeks, depending on conversion volume. New campaigns go through TikTok's learning phase, and we avoid edits that would reset it. Judge whether TikTok can scale over the first two to three months, as creative winners emerge, rather than the first week.
In-house works if you have a media buyer and a creative team shipping native TikTok videos every week, because the platform wears creative out quickly. An agency gives you both from day one, plus creator relationships and what it learns across other accounts. We often work alongside in-house teams, running buying and creative while you own the product and the numbers.
Yes. Our creative team and AI Creative Factory produce UGC-style videos, trend-led hooks and new edits every week, and we brief creators for Spark Ads. Creative is part of the service, so you do not need a separate content agency. If your team already makes videos, we test theirs alongside ours.
Spark Ads turn organic TikTok posts, from your own account or an authorised creator's, into paid ads that keep the original handle, likes and comments. They usually feel more native than standard in-feed ads. For Petit BamBou, a creator's Spark Ad helped cut CPI by 57%. We test Spark Ads against standard ads and keep whichever performs better.
We set up the TikTok Pixel and Events API for web, connect your MMP, such as AppsFlyer, Adjust or Branch, for apps, and map SKAN conversion values to revenue. Then we compare TikTok's reported results with your own data rather than trusting platform reporting alone, so budget follows real revenue.
Yes. For mobile games we test gameplay and creator hooks and optimise for installs, in-app events or value, depending on how the game earns. For ecommerce we run catalogue and Shopping Ads from a clean product feed, judged on ROAS and new customers. Our kaufDA creator campaign won Best TikTok Campaign at the App Growth Awards 2020.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
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