In today’s busy marketplace, any new starting business has to face severe competition from all around the globe. The rise of globalization has eliminated the barriers that once restricted most businesses to their local areas. Statistics show that nearly 500,000 new businesses are established annually…
In this era of the digital world, there are over 2.7 billion Active Android Users. There are about 2.7 million apps in the Google Play Store and there are almost 250 million app downloads per day. If you want to know how to get to the top of the table in this huge competition, then you are at the right place…
The main objective of any investment is to obtain the highest and loftiest ROI (Return on Investment). Here in the world of digital transformation where brands are blooming so rapidly, the mainstream promotion of the brands is done using Google Ads and among the rising social media platforms is TikTok Ads…
TikTok Ads vs. YouTube Ads: Which one is better? Many companies realize using videos in their content marketing strategies is a good idea. It’s hard to remember life before YouTube, TikTok, and Instagram. Influencers and people who make online videos have gained a lot of fans by promoting…
How to Use Google Ads to Promote Your YouTube Video Generating a YouTube commercial is like creating an advertisement for any other social media platform. However, accuracy is essential. You risk losing money without satisfactory results or exposure on this popular site. Google Ads oversees…
In digital marketing, “performance marketing” refers to a metrics-based approach. Businesses that wish to reach a significant audience benefit from payment based on content engagement. Performance marketing refers to internet advertising where corporations only pay…
How to Allocate Your Google Ads Budget Effectively Making a budget is a chore. It is quite time-consuming, whether you’re saving money to pay rent on an overpriced studio with a view of a dirty alley or trying to become an internet businessman—or both at the same time…
How to Set Up and Optimize Google App Campaigns Your new mobile app is getting outstanding reviews. You know it’s not extensively utilized, so you must promote it to boost downloads and engagement. There are several strategies to promote your new program.
App Store Optimization (ASO) basically involves all the activities you do for the optimization of your app. This in turn leads to your app being ranked higher on an app store (increased visibility) which is a must to increase conversion rates and app downloads…
When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?
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