Knowing how to optimize your campaigns is important. And it matters a lot. But unfortunately, it’s not everything. If you want to take your Paid UA campaigns to the next level, you have two options. Trust in luck. It works about 1 out of 100 times. Or get the basics under control and then start optimizing your campaigns.
Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google’s interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies.
We’ve had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta’s (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.
It makes no sense for ASO and Paid UA to be seen as separate entities or as two teams that do not work together – under the same and combined strategy. Furthermore, another key point to take away is that Acquisition cannot be looked at in silos, understanding (and worrying) about specific channels.
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human …
While ad networks are an essential component of the digital advertising ecosystem, it is crucial for advertisers to be vigilant and proactive in verifying the data they receive. By taking the necessary steps to ensure the integrity of your advertising campaigns, you can protect your advertising investment…
We can’t avoid hearing about TikTok. The social media app is constantly in the news, for reasons good and bad. And among business people, it’s talked about as an extraordinary opportunity to boost brand awareness and sales. In recent years, the upstart app known for quirky videos…
The reality is that we have to accept that those times when data always matched between data sources are gone. We have to get used to living with multi-source data for the same or similar information. But it is also true that you can try to understand or solve this new life to some extent…
The launch of Microsoft Ads’ PLA Extension marks a significant step forward in retail media advertising. By providing marketers with a unified approach to reach shoppers across onsite and offsite channels, drives brand awareness, increases audience reach, and ultimately, boosts sales…
TikTok’s Smart Performance Campaigns offer numerous advantages over manual campaigns, including time efficiency, increased availability, improved performance, ease of use, and scalability. Marketing teams can benefit from adopting Smart Performance Campaigns to optimize their advertising effort …
