Mitigating Marketing Risks when Scaling – with Andre Kempe November 16, 2022 How do you stay on top of risks when a client’s campaign is rapidly scaling? According to today’s guest, it’s Read article
TikTok Audiences – with Andre Kempe November 16, 2022 The story of early adoption by teenagers of YouTube, Instagram, and Snapchat repeats itself with TikTok. Ask anybody on the Read article
How to optimize Apple Search Ads – a quick guide November 15, 2022 Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do Read article
How To Turn Your Subscription App Into A Booming Business November 9, 2022 How to Turn Your Subscription App Into A Booming Business Subscription business models are commonplace nowadays. Let’s break down what Read article
What are the steps involved in mobile app marketing? November 8, 2022 Mobile app marketing is pretty much a necessity to increase brand awareness, reach a bigger audience and stand out from Read article
The Power of User Segmentation: How to Allocate Your Budgets for Prospects, Cold and Hot Retargeting November 3, 2022 Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important Read article
Growth Marketing vs Performance Marketing: All you need to know November 1, 2022 Overall, both growth and performance marketing strategies have their benefits and disadvantages. Growth marketing favors emerging companies, while performance marketing Read article
iOS 14 & IDFAs Impact – with Andre Kempe & Tim Koschella October 27, 2022 How is the upcoming removal of default access to the IDFA (via iOS14) going to affect the mobile ad-tech industry? Read article
Devices – Campaign Management – with Andre Kempe & Tim Koschella October 27, 2022 What is the possible future of advertising after the removal of IDFA by iOS14? Check out some thoughts we had Read article
Use of Creatives – with Andre Kempe & Tim Koschella October 27, 2022 Are creatives the only “lever” that is not entirely optimized by algorithms? This video is part of an online series Read article