Facebook and Google Bidding Strategies: When & How to Use Them April 7, 2022 When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather Read article
How we lowered our Client’s CPIs with TikTok’s new App Profile Feature April 5, 2022 TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce Read article
The top 6 things your marketing team may be missing March 28, 2022 There are so many moving parts when it comes to marketing, and it’s difficult to keep track of each of Read article
New TikTok Auto Targeting feature: what is its impact? March 20, 2022 TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and Read article
To MMP or not to MMP? Mobile Attribution after iOS14 March 19, 2022 A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns Read article
How much should you spend on the first-ever UA campaign for a new app? March 14, 2022 The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews – validating Read article
Why do 20% of your ad creatives generate 80% of your results? March 10, 2022 We all know that 80% of the effects are created by 20% of the causes. The 80-20 rule, or the Read article
Why you should link your client’s Google Ads Account to Google Search Console March 2, 2022 Google Ads is search-based advertising which means they appear above your search results based on the keyword you have searched. Read article
Target your competitors, delete your pixel, and benchmark your CTR. Facebook Ads Guide. March 2, 2022 Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to Read article
The Growth Loop – Admiral Media’s Growth Framework and eBook February 17, 2022 The Growth Loop is a step-by-step framework that teaches you how to grow a business from 0 to 1,000,000 users Read article