Is LTV still relevant in the post-iOS 14 world? February 9, 2022 For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over Read article
Best practices for Google Shopping Feeds February 7, 2022 There are numerous factors that affect your Google Shopping campaign performance and optimized Google Shopping Feeds can be the difference Read article
Clutch Honors Admiral Media As Spain’s Top Mobile App Marketing Agency for 2022 February 2, 2022 Admiral Media has been highlighted by Clutch as Spain’s Top Mobile App Marketing Agency for 2022. If you’re not familiar Read article
9 impactful changes to consider for the 2023 Google Ads strategy February 1, 2022 2021 was full of updates for Google Ads. As Google continues to roll out new features and strategies, being aware Read article
Admiral Media Looks Back on 2021 Performance on Clutch January 24, 2022 Admiral Media runs performance marketing for your apps or e-commerce at scale. We provide services such as tracking, campaign optimization, Read article
“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem January 13, 2022 Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the Read article
The Hidden Risks of In-housing January 13, 2022 In-housing or outsourcing? It’s one of the biggest questions in marketing and more brands are discussing whether to hire in-house Read article
How to access Facebook granular data for Android through Google Install Referrer API January 11, 2022 Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Read article
These 6 rules will help you master campaign naming conventions January 10, 2022 Campaign naming convention refers to the name you give your campaign in your advertising account. It’s a crucial part of Read article
Common Google Ads Mistakes Your Agency Makes December 16, 2021 You probably already know about Google Ads. They’re the big rectangles we all see at the top and sides of Read article