How to Write Ads Like a Pro – Why Copywriting Is an Underrated Superpower August 31, 2022 As the internet becomes more and more geared toward ephemeral image-based and video content, what place does copy have in Read article
Influencer marketing for mobile apps – A full guide August 24, 2022 Influencer marketing is about building relationships between companies and consumers by leveraging people who already have strong connections with audiences Read article
Is more expensive always better? How not to fall into a pricing trap with your app August 17, 2022 Is more expensive always better? How not to fall into a pricing trap with your app – This is a Read article
Creatives’ magic: How one ad can reduce the CPI by 57% on TikTok June 30, 2022 We have been running campaigns for a while already for a meditation and mindfulness app with over 2,000 guided meditation Read article
Why A/B testing on TikTok is wasting your money? June 10, 2022 Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify Read article
What is Android Privacy Sandbox? A marketers’ guide May 24, 2022 The introduction of the Android Privacy Sandbox will restrict advertisers’ access to user data, thus shifting how app owners run Read article
Deep Linking for Dummies May 11, 2022 Deep linking is a term often associated with improving user experience and re-engaging consumers. But what exactly are deep links? Read article
The rise of Android Advertising May 10, 2022 As consumer privacy continues to improve, Android remains in the corner of advertisers, and it’s time we begin to embrace Read article
How To Build A Successful App User Acquisition Strategy? May 4, 2022 How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and Read article
Cohort Reports with iOS14 changes May 3, 2022 The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as Read article