We all know that 80% of the effects are created by 20% of the causes. The 80-20 rule, or the Pareto Principle, is an aphorism that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. But, why…
Google Ads is search-based advertising which means they appear above your search results based on the keyword you have searched. On the other hand, Google Search Console is a tool that shows you when your website appears…
Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to platform for advertising on social media. This sometimes makes it hard to win on Facebook. Things like a benchmark for CTR and Ad Recall Lift are really important…
The Growth Loop is a step-by-step framework that teaches you how to grow a business from 0 to 1,000,000 users and beyond. We’ll focus on how to do performance marketing for your business like a pro. This includes strategic planning, the tools you’ll need…
For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep…
There are numerous factors that affect your Google Shopping campaign performance and optimized Google Shopping Feeds can be the difference between a campaign that works and one that doesn’t. You might be wondering how to optimize your feed and…
Admiral Media has been highlighted by Clutch as Spain’s Top Mobile App Marketing Agency for 2022. If you’re not familiar with Clutch, it’s a ratings and reviews platform that helps firms across the globe connect with the solution providers.
2021 was full of updates for Google Ads. As Google continues to roll out new features and strategies, being aware of these updates will help you adjust your strategies to keep the performance. So let’s see 9 impactful changes to consider for your 2022 Google Ads strategy.
Admiral Media runs performance marketing for your apps or e-commerce at scale. We provide services such as tracking, campaign optimization, and automation of reports across all your acquisition channels to help scale your app’s growth.
Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!
