As consumer privacy continues to improve, Android remains in the corner of advertisers, and it’s time we begin to embrace them. Mobile marketers can no longer depend solely on iOS for user acquisition. There are plenty of ways that businesses can leverage Android to increase UA.
How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors.
The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as severe for user acquisition or retention as many people predicted, at least for brands spending 7-figure on advertising budgets.
When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?
There are so many moving parts when it comes to marketing, and it’s difficult to keep track of each of them. As your brand evolves, your focus might be on what the next steps look like and how you can drive more sales from a new product…
The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews – validating app concepts is exciting and extremely interesting. Usually, you get that first batch of users into your new shiny concept via user acquisition (UA)…
We all know that 80% of the effects are created by 20% of the causes. The 80-20 rule, or the Pareto Principle, is an aphorism that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. But, why…
The Growth Loop is a step-by-step framework that teaches you how to grow a business from 0 to 1,000,000 users and beyond. We’ll focus on how to do performance marketing for your business like a pro. This includes strategic planning, the tools you’ll need…
There are numerous factors that affect your Google Shopping campaign performance and optimized Google Shopping Feeds can be the difference between a campaign that works and one that doesn’t. You might be wondering how to optimize your feed and…
Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!
