Pinterest Ad Specs and Size Guide
Everything you need to know about Pinterest ads, from ad types and formats to how to run an effective campaign.
CREATIVE SPECS
Images
- Ratio: 2:3 (e.g. 1,000px x 1,500px)
Videos
- Aspect ratio: shorter than 1: 2 (width: height), higher than 1.91: 1.
Info
- Best performing Vertical, it could launch 9.16 vertical format adjusted for Tik Tok/Snapchat with up/bottom extremes considered to not be clipped.
- Pinterest ads for eCommerce
DO’S AND DONTS
Do’s
- Vertical Videos have better performance 2:3, 9:16
- Include sound and in case voice includes text with key messages
- Use emojis and it’s great to get attention
- Title: First 40/100 characters are what usually show ups in feeds
- Description: First 50/500 characters are what people normally see when they click on the pin
- Look for different Keywords: Specific and Broad
Dont’s
- Some cases of extreme Before/After would be rejected.
