Pinterest resource guide
Every Pinterest ad spec in one place: image and video sizes, file limits, and title and description lengths for each format, plus the checks we run before a Pinterest campaign goes live.
Specs checked 3 October 2026 against Pinterest's ad specs
Your Pin title, key words firstTitle · 100 max, first 40 may show
A description Pinterest reads to judge relevance.Description · 800 max, not shown on ads in feed
Creative specs
Pinterest ads are Pins, so most formats share the same title and description rules. File types, ratios and creative counts change by format, and every format needs a business account.
A single image Pin and the format most campaigns start with. Shopping ads follow the same specs.
Video the same size as a regular Pin. It can be square or vertical, so a 9:16 edit can run as it is.
Video that spans the full width of the mobile feed. It is a paid format only.
Two to five swipeable images in one ad. Dynamic carousels pull cards from your product groups.
One main image or video above three smaller images in mobile feeds. Made for showing a range of products.
Several videos, images, lists and custom text in a single Pin. You can promote an organic Pin as an Idea ad.
Character limits
Titles can run to 100 characters, but only the first 40 may show, or 30 in double-byte languages such as Chinese, Japanese, Korean and Arabic. Pinterest's creative guide lists 500 characters for descriptions, so put key terms in the first 500.
| Format | Title | Description | Other copy |
|---|---|---|---|
| Standard image | 100, first 40 may show | 800, not shown on ads | None |
| Standard width video | 100, first 40 may show | 800, not shown on ads | None |
| Max width video | 100, first 40 may show | 800, not shown on ads | None |
| Carousel | 100, first 40 may show | 800, not shown on ads | None |
| Collections | 100, first 40 may show | 800, not shown on promoted collections | None |
| Idea ads | 100 | Not listed | On-page text 250 |
Creative testing
These ideas come from Pinterest's creative best practices. Treat them as test ideas, not rules: results depend on your audience, offer and landing page.
Pinterest recommends a 2:3 canvas because most people browse on mobile. Test it against a square asset with borders.
Pinterest wants a clearly visible logo that does not take over. Test logo size and position.
Pinterest suggests showing people using the product in realistic settings. Test in-use shots against product-only shots.
Pinterest suggests the key message at the top, visuals in the middle and details at the bottom. Test it against a clean image.
Pinterest says people like ads with warm, natural colours. Test a warmer palette against a cool one at medium brightness.
Pinterest recommends videos in this range. Test a 6 second cut against a 15 second one.
Show the product right away with a clear logo. Test it against a slower opening.
Music or voiceover can add energy, but the story should work muted. Test both.
Pinterest notes that captions help people with hearing difficulties follow a video. Test a captioned cut against one without.
Pinterest suggests a clear beginning, middle and end with a strong call to action. Test different closing frames.
Before launch
Titles allow 100 characters, but only the first 40 may show, or 30 in double-byte languages.
It does not show on ads, but Pinterest uses it for relevance. Keep key terms in the first 500 characters, as Pinterest's guides list 500 and 800.
Pins taller than 2:3 may be cut off in feeds. Use 1000 × 1500 px for standard images.
Pinterest converts images to 8-bit RGB JPEG and does not support custom colour profiles, so colours can shift.
Pinterest adds a faint layer to image Pins with white or black backgrounds: 4% black in light mode, 10% white in dark mode.
All secondary creatives must share one ratio, 1:1 or 2:3. Pinterest recommends 1:1 and crops other ratios from the centre.
Sales campaigns and collections ads only take universal deep links. App links need a fallback web address.
Pinterest suggests text of at least 16 px, no more than 3 flashes per second in video, and alt text of up to 120 characters that starts with “Ad”.
FAQ
Short answers to the questions we hear most when teams prepare Pinterest creative.
1000 × 1500 px, a 2:3 ratio, for standard image ads. Pins taller than 2:3 may be cut off in feeds. Files can be PNG or JPEG, up to 20 MB on desktop or 32 MB in the app.
100 characters, but only the first 40 may show in feeds, depending on the device. In double-byte languages such as Chinese, Japanese, Korean and Arabic, only the first 30 show.
800 characters on Pinterest's spec page, though its creative best practices list 500. Descriptions do not show on ads in the home or search feed, but Pinterest uses them to judge relevance, so put key terms early.
4 seconds to 15 minutes for standard and max width video, and Pinterest recommends 6 to 15 seconds. Files can be MP4, MOV or M4V, encoded in H.264 or H.265, up to 2 GB.
Yes: 9:16 is one of 4 ratios Pinterest recommends for standard width video, with 1:1, 2:3 and 4:5. Max width video is different, as it cannot be taller than 1:1.
2 to 5 images, 1:1 or 2:3, up to 20 MB each. Carousels in catalogue sales campaigns can pull 2 to 10 images and videos from your catalogue.
1 hero image or video plus secondary creatives: Pinterest recommends at least 3 and allows up to 24. Images are PNG or JPEG up to 10 MB, and every secondary creative must share one ratio, 1:1 or 2:3.
No: Pinterest's help centre says it deprecated mobile app install ads in 2021, and none of its 5 current campaign objectives is built for installs. App brands can use mobile deep links, which open a page in the app or fall back to the website.
Sources. Specs checked on 3 October 2026 against Pinterest's ad specs, Pinterest creative best practices, Mobile deep links, Campaign objectives, Update to Pinterest's plans for iOS 14. Platforms update specs often, so confirm them in the ad manager before you upload.
More guides
Pinterest ads support
Our performance team plans, launches and optimises paid social campaigns, and our creative team builds and tests the assets. Talk to us about your goals and channel mix.
