What size are Snapchat ads?
1080 × 1920 px, a 9:16 ratio. That is the full-screen canvas on Snap's spec pages for Single Image or Video ads and Commercials. Images must be at least 720 × 1280 px and 5 MB or less.
How long can a Snapchat video ad be?
3 seconds to 30 minutes, as long as the file is 1 GB or less, on Snap's Single Image or Video spec page. Snap's format overview still lists 3 to 180 seconds, and Snap says ads of 3 to 5 seconds often drive action.
What are the Snapchat headline and brand name limits?
34 characters for the headline and 32 for the brand name, spaces included, on Snap's spec pages. Snap's format overview lists 25 for the brand name, so 25 is the safe target. The brand name cannot be the same as the headline.
How long is a Snapchat Commercial?
3 to 6 seconds for a Standard Commercial, which cannot be skipped. Extended Play Commercials run 7 to 180 seconds, and only the first 6 seconds are non-skippable. Commercials need audio and can target 25 countries.
What are the safe zones for Snapchat ads?
150 px at the top and 330 px at the bottom of the 1080 × 1920 canvas for Single Image or Video ads. Collection Ads need the bottom 450 px clear, Commercials need logos 150 px from the top and bottom, and offer details raise the bottom buffer to 382 px on website ads.
How many thumbnails does a Snapchat Collection Ad use?
2, 3 or 4. Each thumbnail is a square JPG or PNG of at least 160 × 160 px and 2 MB or less, and each one needs its own URL.
How many Snaps can a Snapchat Story Ad hold?
1 to 10 images or videos, each up to 180 seconds. For Discover placement you also need a tile: a 360 × 600 px image, a 993 × 284 px logo and a headline of up to 55 characters.
What are Sponsored Snaps?
Ads that arrive in the Chat Feed, shown 1 at a time. Single Image or Video, Story and Static Collection Ads can deliver there, with an optional chat message and auto response of up to 500 characters each. You need a Public Profile with a profile photo.
Sources. Specs checked on 3 October 2026 against Snap's ad specifications, Story Ad specifications, Collection Ad specifications, Commercial specifications, Create a Commercial campaign, Sponsored Snaps, App Install specifications, Website attachment specifications, Single Image or Video creative best practices, Single Image or Video restrictions, Safe zones for ads on Snapchat, Include an ad disclaimer, Calls to action by attachment, About Single Image or Video Ads, Snapchat ad formats, Snapchat app install guide. Platforms update specs often, so confirm them in the ad manager before you upload.
